After ushering Nike into the digital era, CMO Ricky Engelberg discusses how he’s helping both businesses and creators understand the importance of community, innovation and brand management in his current role at Vista.
On this week’s podcast, Sam and Avery touch on the latest news in Web3, from JPMorgan registering a trademark for cryptocurrency wallets to Coachella’s lifetime NFTs stuck on FTX. This week’s guest, Ricky Engelberg talks about how to make onboarding people into Web3 easier, including not using the word phygital.
Links mentioned from the podcast:
Vayner Web3 Trend ReportRicky’s TwitterVista’s TwitterVista website99designs website
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Sam EwenAvery AkkineniCoinDeskVayner3
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“Gen C” features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is “1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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